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The big budget advertising campaigns of impersonal national hotels
offer them a distinct advantage over high quality, personal
service oriented Bed and Breakfast innkeepers. The mere mention of a
hotel's name conjures up images that have been carefully crafted by advertising
executives. Mention the name of most any Bed and Breakfast Inn and
your mental image machine comes up with bupkis.
The often cited Howard Johnson's traveler attitudes study found
that travelers are more likely to book a reservation with a hotel
they know they don't like than one they aren't familiar with.
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Elk Cove Inn & Spa
Fensalden Inn
Lodge at Sedona
